Ministry of Supply
"Radically engineered dress clothes" is how their website describes them. I only today discovered them, through an article in Fast Company (the image above links to the source) and was immediately impressed with two things: a) the use of 3D printing (see the blurb on the Wazer I posted last week), including the use of 3D printing in public – i.e., seeing the wizard behind the curtain, as it were, and b) naming. "Ministry of Supply" sounds of the 21st century, yes? Compare to "Brooks Brothers" for example. And what makes the name especially resonant is that it was inspired by a real name / person from the early part of the 20th century. So it has a history and provenance that feels rich and true, and very much of the now.
The Fast Co article connects to Ministry's announcement that customers in the flagship store in Boston can "personalize a garment—picking colors, buttons, and cuffs—that will be 3D printed in front of them from start to finish as they wait."
Ministry of Supply proves the idea that tech can inform and redefine any kind of business, including fashion. The 3D printing element should appeal to consumers concerned with waste, as the process reduces the excess, cut-away pieces from traditional 54" and 90" wide fabric rolls, and each item is printed on demand, eliminating inventory and overstock.
Some of their gorgeous, not tech-looking at all clothes are pictured below: