Victory Furniture

Victory Furniture has been a Los Angeles mainstay since 1945, when the Safran family purchased property on Pico and opened what would become the area's leading retailer of premium outdoor furniture. Three generations and several moves later, Victory Furniture still thrives – and it's latest incarnation is a testament to the power of partnership and shop-in-shop solutions.

From a design blueprint supplied by a significant source of Victory's product mix – and the timely addition of a second vendor's POP program, Victory embarked on an interior renovation and exterior landscaping project that refreshed and enlivened the space. 

Interior foliage was added to bring life to the space, with charm and visual interest supplied by lots of mass suspended on a slender cable. Local metalwork, planters from Green-form, plants from Rolling Greens, and installation-knowhow from my go-to contractor brought it all together.

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Lesley Roberts