Don't Spend Too Much on Marketing
Making it easier for people to start a company, regardless of who or where you are, by sharing what they've learned.
Gig Economy Trends
Spend on those consumers who are likely to generate consistent, long-term revenue
Transforming Your Organization
By 2020, a projected 38M Americans will be "independent workers"
$2.5 Trillion Market
Organizational change through goal setting, clear vision, employee buy-in, and consistent communication.
That's the combined spending power between Black and Latino consumers.
Renovate and Revise
Brand is the platform on which profitability is earned.
The Learning Brands
Do we really need more, or do we need to be thoughtful users of what we already have?
Focus on Plan A
Small businesses need conflict to learn to take in their surroundings and become self aware.
Simply contemplating backup plans makes you want to achieve the primary goal less . . .
How do you go about discovering WHAT the customer's problem is?