The Learning Brands
We’re not saying that your small business is like a child, although some days might feel that’s true. VP of Planning at DDB Brazil Laura Chiavone argues that, like children, small businesses need conflict to learn to take in their surroundings and become self aware. Children fall down, make mistakes and ultimately adapt, and so should your business. These learning experiences make your business better equipped to adapt to a constantly changing marketplace and ultimately learn how to thrive.
Ms. Chiavone uses Lego as an example: Faced with competition from video games and the like, Lego re-imagined its mission and determined that its true goal was to “inspire and develop the builders of tomorrow.” That’s a learned, adaptative response: it’s not product-oriented, it’s aspirational.
Read the full Forbes article The Learning Brands: Leading Brands to a Culture of Adaptation.