Shinola at Global Shop 2017
Jacques Panis, President of Shinola, opened Global Shop 2017 with a keynote speech. Shinola is an exceptional brand: they tell a coherent and appealing brand story and have created tremendous value in 7-8 years. Takeaways from the session:
Interactive: they make bags and bikes in store. Part of the experience aspect that keeps retail relevant.
Five Senses of Guest Experience: visual, sound, touch, taste, smell. Art shows, analog sound through record players, tactile display, coffee bars and treats, candles.
Community Engagement: create a conversation in store.
What's Next: the Shinola Hotel.
Mission: "We are a Job Creation Vehicle." Think about that for a minute.
They think about neighborhood and tailor to where they are.
"We live in a digital world that wants to be analog."
Opened flagship store with goal of selling $180k in 6 months. Got there in 3 days. Sold $3M in first year.
If you'd like to hear more details, let's have coffee.