Pure Drift: from Surfboards to Board Members
Pure Drift is a Santa Monica-based nonprofit dedicated to bringing access to clean, potable water to vulnerable peoples along the Pacific Coast. Founded by two young surfers, Corey Eichenberger and Andres Rennella, Pure Drift was inspired by their personal experiences growing up without clean water, and surfing and traveling in areas that suffer from a lack of access to clean water. Their fledging enterprise brings together the best aspects of creativity and entrepreneurship, and is based on a personal belief that giving back and making a difference to others should be a part of our everyday lives.
ALTHOUGH MOST OF US LIVING IN THE U.S. TAKE CLEAN WATER FOR GRANTED, THE U.N. ESTIMATES THAT 783 MILLION PEOPLE WORLDWIDE LACK ACCESS TO CLEAN WATER. TO GIVE THAT SOME PERSPECTIVE, THAT’S THE POPULATION OF THE U.S. THREE TIMES OVER.
Andres and Corey met as surf instructors, and soon formed a bond over a shared vision of serving others, photography, and surfing. They mashed these passions into their nonprofit.
To reach their target audience – the legions of coastal communities that lack access to clean water – they planned an epic road trip: five months, nine countries, and two hundred water filters. Creatively leveraging what few resources they had, social media access, photography skills, and in-the-field knowledge acquired during reconnaissance trips, the Drifters put their ideas into motion. Since departing Los Angeles in September, the guys have shared water safety information and installed water filters in numerous k-12 schools along the Pacific Coast.
As with any start-up, they have faced their fair share of obstacles: getting the word out, getting funded, and pushing through the inevitable setbacks. The current road trip will wrap up in late January, and the next step for Pure Drift will be to create a Board of Directors that will take the npo to the next level. They’re looking for interested parties to get involved with management, funding, sponsorships, partnerships, and more.
To find out more about Pure Drift visit puredrift.org and if you’d like to help out, let them know.